Story: DKNY Ramadan

Brief: This was the first ever international label to run a line of clothing for Ramadan and Havas, the digital agency wanted to highlight how their client crafted their DKNY Ramadan.

The Solution: ATUM got up close and captured every moment of the DKNY Ramadan campaign making which was styled by prominent Middle Eastern fashion influencers — Yada Golsharifi, fashion editor of Styles Magazine, and Tamara Al Gabbani, a fashion designer in Dubai — who also model the collection for the #DKNYRamadan campaign.