UAE Ministry of Cabinet Affairs

Stories: UAE Pioneers

The Brief: The UAE Ministry of Cabinet Affairs was pursuing an innovative solution to showcase a mini series called UAE Pioneers and recruited ATUM and Film Master MEA for creative deployment. This short series showcases innovative UAE heroes and depicts them as role models to inspire the masses.

The Solution: ATUM partnered with Film Master MEA to produce a dozen captivating episodes based on the fascinating experiences of influential Emirates across the UAE.

This video was shared over the UAE Gov YouTube channel and achieved over 81,500 views.

This video was shared over the UAE Gov YouTube channel and accumulated over 21,000 views.