Story: Elle L’aime Mon Rouge
Brief: Lolita Lempicka is a global fashion design house and fragrance producer. Lolita Lempicka hired ATUM to highlight a new perfume launch in a visually stimulating video campaign
The Solution: ATUM took this opportunity to apply a creative edge featuring one of the models as a centerpiece for the film, while simultaneously symbolically notifying viewers that the perfume product is the highlight of the campaign.
Director | Hazem Kattana