EMIRATES AIRLINES / PRO-ACTIVE CAMPAIGN
Proactive Brief: Emirates Airlines is one of the fastest growing airlines in the world and is known for being a premier shuttle in the sky. As the world knows Emirates has already established itself as the leader in high-end travel, and we at Atum felt it was time they connected with millennials. So we took it upon ourselves to craft a variety of films to connect with globablistas and to show them Emirates in a light they would understand.
The Solution: ATUM went on an adventure around the world & captured the wonders of Thailand & Europe from the POV of a traveling couple. Each film is daring, expressive and authentic. There were no staged moments so as to be as authentic as possible. The aim with the films was to capture the audience and teleport them to an Emirates destination.