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Carolina Herrera

Story: Confidential World Tour

The Brief: Carolina Herrera is a global luxury fashion and fragrance brand. For the launch of their new fragrance Confidential, Carolina Herrera hired ATUM to film the memorable launch in Dubai to commemorate the World Tour. 

The Solution: The ATUM team produced a high-end coverage film documenting Carolina Herrera & her daughter Carolina Jr. for 3 days while she showcased her collection & created a film highlighting her journey throughout the city of Dubai. The aim was to launch her campaign with this emotionally engaging film & memorable editing styles.